Search results for "preference map"
showing 4 items of 4 documents
Sensory attributes of Rioja red wines and their relationship with quality perception of consumers
2014
Póster presentado en la Third Edition of International Conference Series on Wine Active Compounds (WAC2014), celebrada en Borgoña (Francia) del 26 al 28 de marzo de 2014.
Consumer texture preferences: Effect of age, gender and previous experience
2000
Four different strawberry candies with varying thickening agents (pectin, gelatin, starch, and gelatin + starch) were rated by three consumer age groups: teenagers (13–14 years), young adults (19–23 years) and the middle-aged (40–63 years) (n = 60 in each group). Age, gender, use frequencies and hedonic ratings often commercial candy types were collected as background information. Four preference groups were found by using preference mapping. The most important factor predicting preference of a sample were hedonic evaluations of commercial candies whose texture was similar to that of the test sample. If the consumers gave high hedonic ratings to one sample they also tended to report liking …
Analiza PROFIT i jej wykorzystanie w budowie mapy preferencji parametrów logistycznej obsługi klienta
2017
Artykuł podejmuje problematykę badania preferencji nabywców z wykorzystaniem analizy PROFIT. Jego celem jest wskazanie możliwości zastosowania tej metody w tworzeniu mapy percepcji elementów obsługi klienta oraz korzyści płynących z jej zastosowania. Metoda ta pozwala na identyfikację preferencji odbiorców z punktu widzenia określonych zmiennych.
Internal and external mapping of preferences for commercial lager beers : comparison of hedonic ratings by consumers blind versus with knowledge of b…
2001
Abstract The individual preferences of 170 consumers in six categories of age (20s, 30s, 40s) and gender (men, women) for 24 domestic, imported or specialty lager beers, tasted first blind and then with knowledge of brand and price, were investigated by preference mapping techniques. Internal preference mapping revealed differences in the preferences of consumers, with some consumers preferring domestic or ice beers, and others preferring specialty or imported beers. Hedonic ratings changed significantly from the blind to the informed tasting condition, particularly for consumers in their twenties, thereby documenting the significant role of non-sensory variables in the formulation of a hed…